Revenue Development & Management School ~

March 9 – 14, 2025
Registration Coming Soon

Presented by North Carolina State University in cooperation with the National Recreation & Park Association 

The Revenue Development and Management School is a comprehensive and unique professional development program focusing on proven revenue management and development techniques. It’s targeted towards agencies that rely wholly or in part on generating revenues, such as organizations associated with state or local parks, recreation, leisure services, military recreation and other nonprofits.

Participants will learn best-practice techniques taught by practitioners who have demonstrated their efficacy and success within their own agencies. These techniques provide tools and value for both you and your agency. Engage with experienced and dynamic professionals from across the United States and Canada, all within an environment that fosters interaction and the cultivation of professional resources.

Established in 1965 by Thomas Hines of NC State University, the School marked the inception of a national revenue education program. It remains the sole Revenue School benefiting from a University liaison provided by the esteemed North Carolina State University and The National Recreation and Park Association. The school is hosted at the picturesque Oglebay Resort & Conference Center in Wheeling, West Virginia.

Immerse yourself in an unmatched setting that complements an unparalleled learning experience. Engage with instructors who are pioneers in Revenue Management and Development. Join the ranks of accomplished professionals in our field who already recognize this as “the ultimate professional development opportunity in our profession.”

First Year Curriculum

• Philosophy and Politics of Revenue Generation
• Philosophy Impacts on Cost-Recovery and Pricing
• Understanding the Big Financial Picture
• How a Budget is Born
• Speed Sessions
• Thinking Like an Entrepreneur
• Aligning Priorities and Performance
• Insights Into Your Customers’ Needs, Wants & Values
• Creating Experiences That Reflect Today’s Consumers
• Evaluating the Customer Experience
• Positioning and Marketing Your Organization and Service
• Working with Vendors, Contractors and Partners
• Monitoring & Managing Your Budget
• Spending and Saving Strategies to Make the Most of your Money
• DEI Session
• Know Your Numbers

Second Year Curriculum

• Strategic Planning
• Marketing Plans
• Business Plans
• Budgeting Models, Special Funds & Fees
• Financing
• Using Data To Improve Your Service and Operations
• Measuring Your Economic Impact
• Year 2 Team Project
• Revenue Generation:  Parks & Facilities
• Revenue Generation:  Events & Sponsorships
• Revenue Generation:  Recreation Programs
• Fundraising, Grants, Other Revenue Opportunities
• Project Management
• Reflecting on Revenue School with a Real-Life Project

Tuition

NRPA Member Tuition – $740.00 per person
Non-Member Tuition – $790.00 per person