Event Management School ~

January 14 – 19, 2024
Registration Now Open

Register now at the link below!

Presented by the International Festivals & Event Association in cooperation with the National Recreation and Park Association

Quality festivals and events are among the most successful tools available to communities, states, regions, and even countries to increase tourism, create powerful and memorable branding and imaging opportunities, bond people together, encourage positive media coverage, enhance economic impact, and add to the quality of lives for those who live there. On the other hand, a poorly planned, managed and executed event can have a reciprocally opposite effect.
Over time, events themselves have changed; from often informal affairs to spectacular productions, requiring new sets of skills, experience, creativity, financing, planning and leadership. As a result, event management has evolved into a business and an industry, with new demands, challenges and expectations every day; from attendees / participants; sponsors; host communities and a plethora of other partners that the success of any event depends on.

Presented by two of the most respected professional associations in our industry – the International Festivals & Events Association (IFEA) and the National Recreation and Park Association (NRPA) – the Event Management School at Oglebay National Training Center in West Virginia was designed around the concept of bringing new and mid-career industry professionals together with some of the most highly respected and experienced professionals in the field, for a comprehensive educational and networking opportunity that will cover the critical basics of successful event management and then put students in an applied-knowledge project environment to test and further what they have learned.

First Year Session Topics

• Strong Foundations:  Understanding Event Management and the Importance of Doing What We Do
• Business Plans
• Arriving at the Bottom-Line:  Event Budgeting and Budget Management
• Putting the “Community” in “Community Events”:  Building a Successful Volunteer Program
• Event Administration and Legal Considerations
• Operations:  From Vision to Reality
• Merchandise Programs
• The Basics of Sponsorship Sales and Service
• Marketing & Mediums:  Traditional, Social and Creative
• Food & Beverage Programs
• Introduction to Event Risk Management and Resilience
• Social Media Marketing:  Understanding the Landscape, Benefits and Challenges
• The New World of Event Ticketing, Financial Transactions and Audience Expectations
• The Common World of Events and Cities:  Building Community through Proactive Events Management
• Is Everyone Invited? Including Those with Disabilities
• How’d You Do?  Surveys, Evaluations and Economic Impact Studies
• Year-Two Team Event Presentations

Second Year Session Topics

• The Application of Project Management to Events
• Human Centered Design to Enhance the Event Experience
• Applied Risk Management:  Event Security, Crowd Safety and Emergency Response
• Inside Perspective:  What Cities Want from Events and the New Age of Partnership in Municipal Event Management
• Is Everyone Invited?  Designing an Access Program to Include Those with Disabilities
• Applies Sponsorship Research
• Applied Budget Development
• Applied Sponsorship Proposals and Follow-up Reports
• City Event Concept Project and Presentations

Room & Board: All Inclusive Package (Member)

• Lakeside Wing Package
  • $2447.88 per person, single occupancy
  • $2031.38 per person, double occupancy
• West Wing Rooms
  • $2348.08 per person, single occupancy
  • $1980.88 per person, double occupancy
• Byrd Wing Rooms
  • $2247.33 per person, single occupancy
  • $1930.58 per person double occupancy

*Non-Members add an additional $300 per person to the package price

Transportation

For transportation to and from the Pittsburgh International Airport, contact Airport Limo Service: https://www.wheelinglimo.com/shuttle.html or at 304-232-1175.

Schedule at a Glance

Sunday, January 14

Visit the National Recreation and Park Association website at the link below. 

For more information, please contact the Oglebay National Training Center at 304-243-4126 or NTC@oglebay.com.